About Trind Cosmetics
Trind is Europe's most trusted and respected line of hand and nail care. It is found in the finest perfumeries from St. Tropez to the Champs Elyseé in Paris, and from Stockholm to Milano.
Trind is now fast achieving the same status in the United States, having been selected by the spas of Saks 5th Avenue, Dillards, Lazarus Ecotage and Bliss. News of Trind is spreading like wild fire as women everywhere share their stories about the incredible results Trind achieves!
Founded in 1988 by Theo Bouwen, Trind Cosmetics is located in the Netherlands. The outstanding line of Trind premium products evolved from a passion to do the impossible; this is what drives Theo Bouwen! Theo wanted to solve a problem that nobody else had been able to solve – he wanted to develop products that would help all women have strong and flexible nails, a product whose effectiveness was sustainable.
No stranger to cosmetics when he started Trind, Theo served as the Marketing Manager at General Cosmetics, a large European company. He worked closely with Ben van Rijn, who is now the Chief Scientist at Trind Cosmetics. At General Cosmetics, Theo and Ben developed a lot of new products together contributing significantly to company profit. The growth of General Cosmetics caught the eye of Benckiser Coty and a large organization suddenly became larger.
Theo, anticipating constraints on his personal creativity, decided to start a company of his own. Ben stayed at Coty for a couple of years but missed the excitement of working with Theo. Before long, they were together again.
A dynamic and synergistic team, together they created the Trind Moist & Shiny Kit. This system of products provides a comprehensive, yet simple solution for damaged fingernail nails and dry hands.
The Trind premium line is available in 28 countries! Now through Verrijk Esthetics Supplies, Trind is available in Canada.
Verrijk Esthetics Supplies, Inc.
Verrijk Esthetics Supplies, Inc. is the exclusive Canadian source of Trind, the elite European line of hand and nail care products. The company was built by the sheer tenacity and overwhelming belief of it’s founder, Robin Lee Kennedy.
Robin discovered Trind while traveling in Europe for business. After returning to Canada, she located the U.S. distributor and purchased products from him. “When I was able to grow strong and beautiful nails, I knew I was on to something.”
Robin recruited ten women to test Trind for 6 months. “I wanted to confirm its long-term effectiveness to make sure that it really was different from the rest.”
Outstanding Results
The results were outstanding. All ten women grew incredible nails and professed their undying loyalty to Trind. “Now I was faced with an opportunity and a number of hurdles. If it was even possible to attain Canadian distribution rights — how would I find the time?”
Robin’s days were already full running her successful consulting company, MotivatedMinds. She was torn, but decided to push forward one step at a time.
The first step was many phone conversations with the U.S. distributor which grew to regular e-mail correspondence with Theo Bouwen, President of Trind in the Netherlands, a man of great passion and business savvy. However, early communications were somewhat confusing, to say the least. Not only was there a bit of a literal language barrier but the cosmetic industry jargon was lost on Robin as well. “I felt completely lost in translation, but Theo was always patient and kind — I knew immediately that we would work well together.”
After a bit of quick research on Canadian importing and labeling guidelines, Robin and her partner Grant took the next step and flew to Amsterdam to meet with Theo in person. All they brought with them, to the surprise of the Trind executives, was their exuberant enthusiasm. “Meeting with Theo and touring the Trind facilities solidified the whole idea for us – this is an outstanding product line that comes from people and processes of impeccable integrity and quality. Our real mission in Amsterdam was to sell ourselves as people who hold to the same standards.”
Though surprised by the absence of real knowledge of the cosmetic industry or the distribution process, Theo was taken with their determined belief in the product and agreed to grant them exclusive Canadian rights. On the flight home, Robin didn’t need much to convince Grant to leave his job and pursue this exciting opportunity with her.
Back on the ground in Canada, inspired by their experience in the Netherlands, Robin and Grant got to work. First they created their company name and image, capturing all that Trind stands for — the word ‘verrijk’ is Dutch for ‘enrich’.
Next they began educating themselves in the nuances of the cosmetic industry in Canada. It was much more grueling then they could have imagined. All they heard were dire predictions surrounding the difficulties of breaking in to this highly competitive market and the mountain of red tape involved in importing these products. Robin was encouraged by positive feedback on the Trind's products:
Just when I started feeling I was crazy for even thinking we could do this, I would get a call from a friend to tell me that they couldn’t believe the results they were getting from Trind, thank me for the Moist & Shiny Kit, and ask me when I would be able to sell them more.
Buoyed by their absolute belief in the product line, and with a lot of encouraging assistance from Theo, Robin and Grant ignored the gloomy reports and dealt with Canadian government regulations on Health & Safety, Importation and Labeling legislation, created relationships with respected industry professionals, and put together a marketing plan.
Their first order arrived in February 2006.
Within weeks, they had the opportunity to supply the presenters at the Genie Awards with samples and contribute to the Tastemakers VIP Gift Bag, which resulted in a mention on Breakfast Television. The products are being showcased at several up scale spas in the Toronto area. Trind users have become ambassadors for the amazing effectiveness of the product line “…and we know that you will too!”
Verrijk Esthetics Supplies, Inc. is the exclusive Canadian source of Trind.
More »
Lori Radke
Toronto, Ontario
Take the Trind 14-Day Nail Challenge
Every day for 14 days,- Apply Moisturizing Nail Balsam to clean nails; remove previous coat of Trind Nail Repair. Make sure the nail is dry before proceeding to the next step.
- Apply 1 thin coat of Nail Repair in Natural, Matte, Pastels or Pearls.
You’ll be thrilled with the results in fact, we guarantee it.
Designer Clothes
Madison is a women's clothing boutique offering handbags, shoes, and jeans.
Dior Sunglasses
Entire Dior line of designer sunglasses available at very reduced prices.